Jack Arts

London Zoo: Zoo Nights

To celebrate the launch of London Zoo’s, Zoo Nights, a new after-hours experience exclusively for adults. Visitors are invited to explore the Zoo every Friday evening, enjoying the animals and atmosphere without the usual crowds or kids. As the sun sets, the Zoo transforms into a magical, after-dark adventure.

To bring this unique experience to life, JACK ARTS and Talon Outdoor unveiled a striking lightbox billboard campaign that lit up the streets of London after dark. Designed to reflect the enchanting allure of the Zoo at night, the billboards captured the imagination of passers-by. As well as a wider citywide paper and paste takeover to spread the word about London Zoo’s latest attraction.