Jack Arts

Bringing Peter Rabbit’s garden to life

Beatrix Potter’s beloved characters have long been favourites with children and families alike, one of the most celebrated characters, mischievous Peter Rabbit is brought to life once again for a special lift-flap book filled with Easter adventures.  Working with Penguin, JACK ARTS brought the curious new story to life, adorning leafy East Putney streets with an Easter-timed installation.

The flower-filled 3D pop-up imagines Peter’s garden in Spring, complete with white picket fence,  seasonal blooms, host of colourful eggs and 3D characters including Peter and a trio of playful chicks straight from the pages of  ‘Peter Rabbit the Easter Bunny Hunt’.

From original concept to hand-drawn scamp sketch to bring the vision to life in a similar illustrative style, the blooming billboard is a delight of spring colour and flowers, captivating the passing public and imploring them to grow their children’s curiosity.