The Royal Academy of Arts: Ai Weiwei
Extraordinary artist and cultural phenomenon, Ai Weiwei, is back with another incredible exhibition – we’ve been helping him spread the word. Ai became widely known in Britain after his sunflower seeds installation in Tate Modern’s Turbine Hall in 2010 but this is the first major institutional survey of his work ever held in the UK and it bridges over two decades of his extraordinary career.
To help promote the exhibition we launched a high impact billboard campaign targeting creative hubs around London including Hackney, Kings Cross, Islington and Camden. To create further intrigue and to add a bit of an edge to the campaign, we also hit the streets with great looking clean graffiti.