Jack Arts
42nd Street production promotion
Earlier this year, 42nd Street, Broadway’s biggest show, came to the West End’s biggest stage at the Theatre Royal Drury Lane, with an all-singing, high-kicking cast of over 50. To mark its launch in a playful way, we teamed up with Shine Creative Solutions to rollout a multi-layered campaign in central London, which included projections, faux American street signs, pavement graffiti and shoe prints dotted around town.