Jack

Higgidy Pies

Ahead of England’s first World Cup match to Croatia, Higgidy partnered with Guinness on a takeover at our Quaker Street event space, serving up pies and pints all afternoon.

Renowned for being classic football fuel, passersby were invited to choose from a variety of pies – from household favourites Chicken and Leek to Spinach and Feta – and to enjoy a cold pint of Guinness, setting themselves up for an evening of football excitement. To bring the activation to life, JACK worked directly with Higgidy and Flock Creative LTD, in addition to creating a bold poster and 4-sheet takeover outside, ensuring no fan was left hungry as the deal was secured pre kick off.

Stirring the appetites of online media, the campaign went on to be featured in Shortlist, Grocery Trader and World Soccer for its innovative concept.