Jack Arts

Greg James: All the Best for the Future

To support the launch of Greg James’ new book All the Best for the Future – which is about how he thought his life would go, the things that wind him up, make him sad, make him laugh – JACK ARTS and Penguin’s publishing house Ebury worked together to bring this campaign to the streets of London through interactive moments and creative billboards.

Passersby were invited to write on post it notes what their younger selves loved that still makes them happy today, placing them on the interactive billboard; even Greg James popped by and got involved. One of our Great Suffolk Street sites was taken over by a colourful spillboard reminding us to grow up without growing old, whilst another on Blackfriars Road brought a playful 3D element to the artwork featuring framed photos from James’ life.