Jack Arts

Sadler’s Well: Quadrophenia

Originally created by Pete Townshend in 1973 and recorded by The Who, Quadrophenia became a cultural landmark and inspired the 1979 cult film. Now reimagined as a high-energy dance production for Sadler’s Wells, Quadrophenia – A Mod Ballet tells the story of troubled mod Jimmy through powerful choreography and iconic 1960s imagery, sharp suits, soul music, and vespas.

JACK ARTS and AKA brought the cast centre-stage with a high-flying creative billboard that bursts beyond the frame of our Shoreditch 48-sheet site, a concept designed to capture the energy and movement of the musical. The creative build is complemented by black-and-white portrait posters introducing the cast, featuring red, white, and blue target motifs synonymous with the mod movement; the result is an energetic, nostalgia-fuelled campaign to celebrate the production’s London debut.