Jack

Sure: Whole Body Deodorant

JACK partnered with Kinetic Worldwide to launch the new Sure whole-body deodorant with an attention-grabbing “scratch-and-sniff” creative billboard. Installed for one day only in London’s Camden borough, the 48-sheet was infused with scented oils and invited passersby to stop and interact with the advertisement by scratching and sniffing designated areas on illustrated figures of a man and woman.

A brand ambassador was present to encourage public engagement, while reactions were captured on camera for a social media campaign. The bold installation was designed to spark conversation and generate buzz just as the new product hit supermarket shelves.