Jack Arts

Royal Academy: Victor Hugo

JACK ARTS partnered with Altair Media to bring the Royal Academy’s latest exhibition, Victor Hugo, to life on the streets of London. The campaign invited passersby to step into the imaginative world of one of France’s most celebrated writers and visionary artist. Vincent van Gogh once described Hugo’s artworks as “astonishing things” a sentiment echoed in this rare and revelatory showcase.

The exhibition traces Hugo’s artistic journey, from early caricatures and travel sketches to moody landscapes revealing a side of the writer as compelling as his words. The chosen artwork enhances the scenic London backdrop, with sites blending seamlessly into the urban landscape.