Jack Arts

Lightroom: David Hockney

Colourful summer Vinegar Yard takeover for Lightroom’s latest experience David Hockney: Bigger & Closer (not smaller & further away). The acclaimed touring exhibition, previously at Factory International, journeys through Hockney’s 60 decades of art making with immersive projection mapping and audio narration. A new and engaging way to experience art has inspired an equally immersive campaign on the streets.  

Together with AKA, JACK ARTS brought a colourful interactive piece to the streets of London, featuring collectable artist statements on tear-away postcards that included a free-ticket giveaway.

The vibrant colour block of postcards slowly reveals the artwork underneath, providing a tease and reveal campaign to engage  and immerse audiences in the world of Hockney.