Jack

Revolution Beauty

Foundation shades and sweethearts: two areas of life where it can be a challenge to find The One. That’s why on Valentine’s Day, UK beauty brand Revolution launched their new product, Skin Silk Serum Foundation. With the foundation available in over 20 shades, will unlucky-in-love beauty enthusiasts ”meet their match”? 

Teaming up with JACK, the affordable trend-led beauty brand surprised and delighted the local community by giving away free speciality coffee and goodie bags filled with samples of their new foundation and popular lipsticks, for the perfect Valentine’s pout. The activation took place in key commerce and transport locations in North London, where makeup enthusiasts were encouraged to share their experience on Instagram using specific hashtags and to follow the brand’s main page for their beauty treats. 

The community event was accompanied by a multi-format campaign, with a flirty creative asking “be our valentine?” projected onto iconic London landmarks and locations. Now that’s what we call a match made in heaven.