Diabolical

SXSW London

Last year, SXSW expanded its global footprint, taking the iconic annual event from the plains of Austin, Texas, to the shores of Sydney, Australia. 2025 will see the festival touch down in London, continuing the SX tradition and celebrating the convergence of creativity, culture, and technology.

DIABOLICAL and Pals Agency collaborated on a campaign that captured the beauty of SXSW, influenced by the sights, smells and streetlife of East London, the new home to SXSW London. The campaign embraces the many disciplines that the festivals pulls and the languages spoken across Europe, in an eclectically-visual, typeface-clashy, fluorescent campaign across billboard sites in Hackney and Tower Hamlets.