Partnerships
BUILDHOLLYWOOD launch ongoing collab with Dazed on billboards across the UK
The billboard takeover showcases the work of Dazed Club members and celebrates the communities we belong to.
The scope and pace of technology have enabled us to be electronically connected with vast numbers of people at all hours of the night and day. But if we can communicate with people from all over the world at the touch of a button, then why are so many people still feeling chronically isolated?
The experience of modern life can feel dislocating, especially throughout the lockdowns over the last few years. As access to communal space was quite suddenly denied to us and businesses, offices, and many public places closed indefinitely, we missed the bodily magic of being in the same space as other people. Siloed in our homes and unable to meet up in any communal way, we were denied so many of the important everyday interactions we perhaps took for granted before. Connecting remotely is no substitute for being together.
As the world reopens its doors and we are once again able to mix with one another again, we felt it was more important than ever to celebrate community in all the forms it takes. To launch the ongoing partnership between BUILDHOLLYWOOD and Dazed Club, we decided to stage a takeover project occupying billboards across London, Bristol, Sheffield, and Manchester, and we put out an open call inviting members to “Show us your club! After years at home, clubs of all kinds are more important than ever as a place to find community – whether that’s an actual club with dancing, or mushroom hunting with a group of friends, or a collective finding purpose through their work. Getting together is our act of creativity. So show us your club! The work can be anything visual you like – either what your club does, or your club doing what they do – we just want to see you’re up to, and put it on posters.”
01.07.22
Words by