YouTube Premium took us to space in November 2018 with the launch of their brand new online series, Origin. The show follows a group of troubled passengers who wake up on a damaged ship abandoned in deep space… with terrifying consequences. The UK premiere took place in Leiceister Square, with a glittering after party following nearby – and we were excited to work with We Are Social and YouTube on a brief to bring a little bit of Origin to earth.
We recreated one of the eery cryogenic sleep pods from the spaceship, bringing our replica to the red carpet complete with special smoke effects and a gif photo-booth. Stars of the show and guests jumped inside to have their moment in outer space, and created buzz around the show launch on social media by uploading their special Origin gifs using the hashtag #LeaveEarth. As the premiere took place, we also created a buzz on the streets with a series of incredible projections onto iconic buildings nearby.