Diabolical

Printworks: AW19

Printworks is one of the most epic venues in London bringing together the hottest DJ’s on the scene and boasting a line-up that few other clubs in the country can match. After opening in 2017, it has built up a fine reputation as one of the best techno clubs in the world. Once home to the largest printing factory in Western Europe, the original aesthetics, giant machines and printing presses have been preserved to create an industrial adventure wonderland where getting lost and exploring the space is just as fun as listening to the world class DJs that play each week.We worked with Printworks on a teaser augmented reality poster campaign to get techno heads excited about the upcoming announcement of its Autumn / Winter line-up of events. Designed by London-based design studio OMSE, the bold artwork is inspired by print press rollers, which form the core of Printworks’ existing identity. When the images are viewed via the Printworks AR app the cylindrical shapes appear to rotate in mind warping 3D. The user can also move around the artwork and experience it in a three-dimensional space.