Jack

YoungMinds: Crushed by a Million Pressures

Youth mental health charity YoungMinds has taken to the streets to unveil their latest campaign, ‘Crushed by a Million Pressures’. Livity was tasked with making said crisis tangible in response to mental health referrals hitting more than one million for the third consecutive year and called on change from those in power to alleviate young people from taking it on alone.

Coinciding with their installation at King’s Cross, JACK and YoungMinds plastered their call throughout Bristol, Cardiff, Edinburgh, London and Manchester. Quotes from over 1,000 young people, juxtaposed against vibrant gradients, detailed single, yet shared, experiences in everyday life on feeling crushed and weighed down. The billboards were seen far and wide throughout our cities, asking passersby to take action for better youth mental health. “The youth mental health crisis isn’t caused by one thing. It’s a million tiny things that add up.”