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Valentino Beauty: Born in Roma

Valentino Beauty’s Born in Roma fragrances conjure up all the essence of Valentino’s home in the Eternal City – embodying its timelessness, iconic strength, and unmatched beauty. As a collection of three scents: the Yellow Dream inspired by golden hour, Coral Fantasy which encapsulates sunset, and Donna as an “ode to self-celebration”, each is imaged in its own couture-driven shoot with Maison Valentino favourite, Adut Akech.

We brought the sentiment of Roma to the streets of London, Birmingham and Manchester with Kinetic Worldwide. Keeping Valentino Beauty’s fashion-forward, haute style down to earth in the centre of each city, the street poster campaign took in a host of trend-setting spots – grabbing attention from passers-by with serene and redolent creatives.