Jack

Under Armour

Under Armour is making a bold statement in European football with its latest campaign, You Need More Than Strikers to Protect This House. Building on its iconic Protect This House tagline, the campaign shifts the focus from the usual stars to highlight the often-overlooked backbone of every team: the defenders. Led by Antonio Rüdiger, Real Madrid’s powerhouse centre-back, the campaign celebrates the grit, mentality, and unwavering commitment of defenders who stand strong to protect their team. 

In partnership with JACK and Talon Outdoor, the campaign took over the streets of Liverpool, Manchester, and London, bringing the powerful message to life. The striking artwork, with its bold, eye-catching colours, draws attention to the defenders’ vital role in the game, engaging passersby and reminding them that true strength lies in teamwork and discipline.