Jack

The Inkey List

In partnership with JACK and One Agency Media, The Inkey List launched an interactive, “hydrating” billboard to promote its new skincare campaign and tease its first product launch of 2025. This exciting activation took place at The Platform, an eye-catching stunt space at the corner of 1 Quaker Street and Braithwaite Street in Shoreditch. 

As part of the activation, the AskINKEY  team was on-site, offering visitors the chance to have their skin’s hydration levels tested using the brand’s advanced device. After receiving their hydration readings, guests could engage with the creative billboard’s interactive features—pressing a button to activate a tap that dispensed a complimentary 30ml bottle of Hyaluronic Acid Serum. Visitors also had the chance to win a token, which could be redeemed for a personalised skincare routine, tailored to their hydration results from The Inkey List’s quiz. To generate excitement and enhance the stunt’s impact, campaign imagery was displayed on the surrounding street, leading passersby toward the platform.