BuildHollywood

Parklife 2024

“It’s all the people, so many people, all going hand in hand.” A line from Blur’s 1994 track Parklife. When questioned about what the song’s meaning, the band replied: “It’s all about having fun and doing exactly what you want to do.” Makes sense then why the track became the namesake to the Mancunian powerhouse festival. Hosting over 80,000 revellers daily, Parklife‘s 2024 edition delivered it’s usual staples: world-renowned acts with heavy emphasis on electronic music. With headliners including Disclosure, Doja Cat, Kaytranada, Peggy Gou, J Hus and Four Tet, the festival reminds the nation of what makes Manchester a spirited cultural force.

BUILDHOLLYWOOD has exclusive on-site access to Parklife, and got to work postering the perimeter. JACK, alongside Talon, embraced the beauty of a one-day festival-fling with Specsavers and their contact lens range. Manchester’s most talked about sandwich shops, Fat Pat’s, made a subtle appearance at the festival thanks to JACK ARTS and (alongside the bass) definitely caused some stomachs to rumble. DIABOLICAL collaborated with RCA Records on Kaytranada’s Timeless album, as well as a campaign for Boiler Room Manchester, cementing the city’s status as an enclave to rave.