Jack

HOKA: Hackney Half

As the new official sponsor of the Hackney Half for 2026, HOKA made a bold statement across East London. Building on a successful three-year partnership as the event’s official footwear and apparel partner, the brand levelled up with a major multi-year sponsorship deal, an exclusive merch drop, and standout branding woven throughout race day.

To bring HOKA to the streets, JACK partnered with Billups to launch an eye-catching 96-sheet poster takeover at our Broadway Market site. Featuring joyful artwork of a smiling runner, the creative captured the festival’s true spirit. Positioned at the heart of the action for runners and spectators alike, it reflected the energy, community and culture that makes Hackney Half more than just a race.