Your Space Or Mine

Effie Ioannou

As a self-taught fashion photographer, Effie Ioannou’s dedication has led her to carve a unique style in the world of photography. But what makes her pick up the camera? “I don’t know how to say it. I’m obsessed with collecting moments” she shares in her in-conversation with Maeve Hannigan.

As part of BUILDHOLLYWOOD’s Your Space Or Mine series, Ioannou’s cinematic style painted the streets of Edinburgh with an otherworldly brush, celebrating carefully curated moments with the community she loves. Showcased across Edinburgh’s historical streets, including Leith Walk, the billboards featured epic scenes from Ioannou’s mind that live beyond realism, evoking a fun narrative.