Dr. Martens: Stand for Something
Jack worked with Goodstuff Communications to create a campaign with a difference to promote Dr.Martens latest range, Spirit of 69. Using local ska bands dressed in Dr.Martens clothing the Jack team organised a series of busking sessions outside flagship stores in London, Newcastle, Bristol and Milton Keynes. The campaign harnessed the band’s as well as the brand’s popularity on social media sites, driving people to the live street sessions, giving them the opportunity to pick up discount vouchers to spend in Dr.Martens stores.
The Jack team also managed the recording of footage of The Skints performing on London’s underground for a promotional video to further support the campaign.