Frank: UK film release
The release of comedy film, FRANK, saw Target Media recruit JACK to deploy ambient activity that would help generate talkability and overall awareness ahead of the release of the film. A host of experiential stunts were planned, all of which centered around a concept devised by Jack, using cut-outs of the lead character’s head as a focal point for the promotion. These cut-outs were strategically placed around central London and timed to coincide with a flashmob in Trafalgar Square with revelers using the cut-outs as masks.
All activity was reinforced across social media channels under the #FindFrank hashtag. The campaign culminated in a nationwide authorized flyposting campaign, a process managed by Jack, from production to regional distribution.