C.P. Company: 2020 Collection
C.P. Company is known as the original Italian men’s sportswear brand – its founder Mossimo Ostri was heralded as the ‘godfather of urban sportswear’ when he created the brand Chesters Perry in 1971. We teamed up with AKA to launch their Spring-Summer 2020 collection. The campaign imagery features a larger-than-life model wearing one of their new iconic goggle jackets. The standout image was repeated on takeover sites and billboards around London.