Celebrating Book Marketing Society Awards wins
Working with the publishing world provides us with endless inspiration – offering the opportunity to bring tales of wonder and exploration, thrillers and gripping crime stories, culture-making children’s and young adult titles, bestselling cookbooks, and revelatory autobiographies, right into the heart of our cities.
Each book is a new sphere of creativity to explore, with editors and marketing teams working alongside us as authors’ biggest cheerleaders – transforming worlds of their own writing into tangible, real-life interventions on the street.
After working around the many challenges that 2021 threw at the world – yet another year that saw the creative industries endure trying times – we were delighted that some of our work was able to make a long-lasting impact, with campaigns we helped to bring to the streets winning their categories at the Book Marketing Society Awards.
Simon & Schuster’s campaign for Dave Grohl’s new autobiography, The Storyteller, won the Adult Non-Fiction Award; we brought Dave’s words to the streets with a giant model of the book and a huge, custom window wrap at Foyles Charing Cross, plus a show-stopping billboard that saw Dave read excerpts from the book to passers-by. The Children’s Campaign winner was Greg the Sausage Roll – as part of its release, just in time for Christmas, we worked with Puffin Books to bring the story by Mark and Roxanne Hoyle (aka LadBaby and LadBaby Mum) to London, with an interactive festive billboard festooned with Christmas lights, illuminated by people on the street.
As well as these, we also contributed to wide-reaching campaigns for Merky Books’ Keisha the Sket by Jade LB, Vintage Books’ 1000 Years of Joys & Sorrows by Ai Weiwei, and John Murray Press’ Windswept & Interesting by Billy Connolly – with the campaigns designated as Highly Commended in the Adult Fiction category, and winning the Innovative category, and Spotlight Award for Graft respectively.