Jack

Snapchat

Having brought concepts like playful face filters, disappearing stories and geo-filters to the fore, Snapchat is one of the apps that truly changed the game of social media. Carving out a niche to target younger users who felt they’d outgrown or evolved beyond existing platforms, the app currently has upwards of 275 million daily users worldwide – and it still continues to grow.

To put Snapchat at centre-stage this summer, we worked with Ambient Media on a London-wide campaign, taking over street-sides around the city with huge Snapcodes and playful interactive messages inviting people to #OpenYourSnapchat. In its tease-and-reveal style targeting comedy, discovery, and people’s insatiable appetite for exclusive content, it’s proved a hit on the streets, with passers-by pausing to see what the app has in store for them.