Gucci: Flora Gorgeous Gardenia
Embodying the flamboyant luxury the fashion house is famous for, Gucci Beauty’s Flora Gorgeous Gardenia is a brand-new signature fragrance to add to an already-impressive roster of eau de parfums. Taking inspiration from the supposed mystical powers of the gardenia flower, the scent is intended as a medium of joy with free-spiritedness at its heart.
Personifying the fragrance’s inspiration, multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus heads up the Flora Fantasy campaign. Showcasing a cheerful, fanciful dreamscape that embodies the Flora Gorgeous Gardenia world, it’s hazy, pink and plush, full of fluffy animals and flowers.
To bring Flora Fantasy to life on the streets of London, we worked with Energy, taking the street poster campaign concept across the city to our sites in Wandsworth, Hackney, Hammersmith, Islington and beyond.