Jack

Sour Patch Kids x Oreo

Bringing their ‘Not As Sweet As They Look’ tagline to the streets, Sour Patch Kids took aim at Oreo with a mischievous creative that saw the brand tear down the neighbouring billboard. Playing on the sweets’ contrast of cute looks and deceivingly sour taste, the campaign brought the brands’ social media rivalry into the real world.

Working with St Mark’s Studio, JACK delivered the tongue-in-cheek creative across 48-sheet billboards in London and Bristol, turning a playful brand rivalry into an unmissable street-level statement.

Beyond the street, the campaign captured the attention of Creative Review, Creative Salon and Famous Campaigns, amongst others, who lauded the Mondelēz International brand’s simple yet highly effective concept.