Jack

UGG X Willy Chavarria

Teaming up with menswear designer Willy Chavarria, UGG unveiled a bold collection of chunky biker boots, reworking the brand’s archival leather influence through a distinctly nostalgic lens. Fronted by actors Danny Trejo, Eva Longoria and Becky G, the campaign captured a ‘California family portrait’ – a love letter to your inner outlaw.

Working with Billups, JACK brought the campaign to the streets through a multiformat poster campaign spanning 4-sheet takeovers to 48-sheets across the capital, with a strong presence across key East London locations. Warm and unmistakably Californian, the artwork brought the heat of the West Coast to the streets of London.