Jack

Magners Irish Cider

Every August, Edinburgh comes alive for the Edinburgh Festival Fringe – the world’s largest arts festival and one of the biggest moments in the global comedy calendar. To mark Magners Cider’s ongoing sponsorship of Underbelly – one of the Fringe’s largest event producers – JACK Scotland teamed up with ARK Agency, Republic of Media and Talon to invite Fringe-goers to share in the craic.

Landing at the centre of the action, Magners took over Brighton Street with an irreverent, hand-painted mural that tapped into the chaos, comedy, and crowds of Fringe season. Sharing a simple message through the artwork — ‘Great comedy, terrible waste of Magners’ — it was designed to catch the eye of audiences on their way to the next gig.