Diabolical
Latto: Big Mama
To celebrate the release of Big Mama, Latto’s fourth studio album, DIABOLICAL partnered with RCA Records to deliver a striking creative billboard in Brixton. Following a highly publicised album rollout, which began with the reveal of Latto’s pregnancy on the album artwork, the creative brought the record’s bold visual identity to the streets.
Featuring a heavily pregnant Latto cradling a leopard, with the animal’s spots bleeding seamlessly into the surrounding frame, the execution transformed the artwork into an unmissable launch – culturally resonant for one of 2026’s most talked-about album releases.
