Jack
Essie
Veteran nail polish brand Essie brought a splash of colour to the capital with a vibrant multi-format campaign celebrating some of the brand’s most iconic shades.
Working with Paper Trails Europe, JACK delivered the campaign across 4-sheet, 48-sheet and kiosk sites at key London locations, including Tottenham Court Road and Commercial Street. The bold creative brought each shade name to life through playful, eye-catching artwork inspired by long-standing fan favourites including Ballet Slippers, Marshmallow, Cin Cin and Muchi Muchi.
