Jack

Elizabeth Arden

Elizabeth Arden’s iconic Eight Hour Cream has been a beauty staple for decades, loved by make-up artists, skincare enthusiasts and generations of consumers for its hardworking, multi-purpose formula. To bring the cult classic directly to consumers, JACK worked with Posterscope and iProspect on a nationwide sampling campaign spanning London, Cardiff, Glasgow, Liverpool, Manchester and Sheffield.

At the heart of the activation was a takeover of The Sandbox on Quaker Street, transformed into an immersive Elizabeth Arden pop-up wrapped in the brand’s signature red ribbon and iconic visual identity.

Outside, a striking spillboard installation turned the 48-sheet site into a celebration of Eight Hour Cream, complete with tearaway samples. Inside, visitors enjoyed expert consultations, immersive brand storytelling, bespoke photo moments, a prize-wheel giveaway and a signature mocktail inspired by the cream’s distinctive apricot hue, dreamt up entirely by our in-house Creative Studio and JACK team.

Extending beyond London, tearaway takeovers appeared across six cities, putting samples directly into consumers’ hands and bringing one of beauty’s most enduring icons to the streets.