Jack
Arla Lactofree
To showcase the breadth of their lactose-free range, Arla partnered with JACK and Media Co Group to bring the brand’s latest campaign to life with a standout 96-sheet spillboard. Across our Shudehill Metro site in Manchester, oversized packs of Arla Lactofree products appeared to burst beyond the boundaries of the billboard, spilling over the edge of the site and onto the wall beneath.
From cream cheese to yoghurt, the creative put the full range front and centre, transforming the site into an mouth-watering installation that was impossible for daily commuters to miss.
