Jack

Wuthering Heights

This Valentine’s Day, all eyes are on one of literature’s most passionate love stories: Wuthering Heights. Emerald Fennell’s steamy adaptation stars Margot Robbie as Cathy and Jacob Elordi as Heathcliff, with an original soundtrack produced by Charli XCX, promising lust, love, and madness on the big screen.

To fuel the frenzy, JACK worked with WPP to crank up the heat with a Nationwide, multi-format poster campaign that featured the iconic duo. In London and Manchester, accompanying the artwork were romance-drenched tearaways, that doubled as cards, tempting passerby to give the perfect gift this Valentines Day: the experience of watching Fennel’s visual feast on the big screen. Lines like “Drive Me Mad” and “Whatever Our Souls Are Made Of, His And Mine Are The Same” were wrapped up to survive the February rain and handed out alongside branded Kleenex for the inevitable emotional fallout.

With the downpour only deepening the drama – the streets emulated Yorkshire’s wild, misty moors against the urban backdrop. Captured by our social team, the activation was shared by Warner Bros’ UK’s official TikTok and Instagram account, reaching over a million followers and stoking excitement for this highly anticipated love story.