Jack Arts

Story of a Murder: Hallie Rubenhold

For over a century, the murder of Belle Elmore has been framed as a story of a ruthless killer and the men who caught him. But the real story, told by the women who lived it, has been silenced. JACK ARTS together with Penguin’s Transworld imprint brings their voices to light in their latest immersive campaign to promote the release of Hallie Rubenhold’s ‘Story of a Murder’ a feminist retelling of one of the most infamous murders of the twentieth century.

Pairing a impactful poster campaign on the Farringdon Road, with installation in Waterstone’s Picadilly and an interactive stunt, bringing the characters from the story to life on the streets. The three-fold campaign reached audiences in all corners of London with an engaging retelling of their stories through creative activations. The stunt brought the Edwardian women of the novel back to the streets in which the story is set – touring key locations from the novel and revealing their stories along the way. A head-turning impactful activation to