Jack

Tropicana

How do legacy brands like Tropicana stay… fresh? 

The juice giant enlisted the help of JACK and Talon to create this larger-than-life spillboard to hero the true star of the show: the mighty orange. How better to say than with an orange tall enough to rival the Shard?  

Showcasing that only premium fruit makes its way into their cartons, Tropicana showed consumers how they stand head and shoulders above the rest – by prioritising quality ingredients, straight from the source. Talk about the juice being worth the squeeze.