Diabolical

YouTube x The Weeknd: São Paulo Livestream

One of the biggest superstars in the business of making hits right now is The Weeknd. Ahead of his sixth studio album, Hurry Up Tomorrow, the R&B-pop singer performed in front of 75,000 fans packed into the 64-year-old home of São Paulo FC, and a further million or so more online via a YouTube livestream. The Weeknd debuted 8 new songs within the 27 song setlist and was joined on stage by Playboi Carti and Anitta for a “never seen before production”.

To countdown to the occasion, DIABOLICAL and YouTube went worldwide with a series of projections. Throughout London, New York and Paris we set the streets on fire with a creative that featured a cloaked figure with arms open, silhouetted by a glowing ball, unleashing fiery excitement for what is to come.