Jack

Diesel: ‘Til D do us part’

It’s a nice day for a D wedding. Introducing ‘Til D do us part’, the latest Fall Winter campaign from Diesel that chronicles with irony and ecstasy all the events of the special day – from pre-wedding nerves to the euphoria of the after-party. It’s a Diesel take on a traditional wedding, with a mandated dress-code where everyone, including the bride, are wearing head-to-toe Diesel denim in a playful rejection of convention.

JACK worked with Out There to invite the passersby of our cities to be witness to this moment, during London Fashion Week. Featuring playful photography from the big day, the campaign celebrates the outfits just as much as the occasion, demonstrating that denim is more than a fabric: it is a means of personal creativity and expression.