Jack Arts
West Midlands Bus: You’re Bussing It
West Midlands Bus is challenging social stigmas around bus travel with its “You’re Bussing It” campaign — a regional public transport initiative designed to shift perceptions and encourage more people to choose the bus.
To bring the campaign to life, JACK ARTS teamed up with BBJ&K to create an interactive installation in Birmingham, where passers-by could win prizes simply for taking the bus. From disposable cameras to water bottles, the activation was packed with playful essentials designed to make bus travel feel a little more fun.
