Jack

Vivienne Westwood

To bring a touch of haute couture to the winter streets JACK partnered with Vivienne Westwood on a nationwide campaign that spanned Manchester, Glasgow and Cardiff. Using 4, 48, and 96 sheet formats, the work showcased the brand’s trademark silhouettes and corsets – paired with tartans, silks, and standout accessories – casting the illusion that the streets themselves were playing dress-up.

Shot by Juergen Teller, the imagery delivered a subtle festive nod ahead of gifting season, leaving passersby wondering if a little Westwood might end up beneath their tree. The campaign also highlighted the designer’s stores across all three cities – ready and waiting to welcome Christmas shoppers.