Jack

Victoria Beckham store dressing

In 2018 Victoria Beckham celebrated ten years of her fashion label with a timely campaign during London Fashion Week. The special anniversary capsule collection was stocked at her flagship store on London’s Dover Street, with a launch show held next door in an adjoining gallery. The creative for the collection, and Beckham’s debut ad campaign, was shot by Juergen Teller and recreated his iconic image of her from Marc Jacob’s ad campaign a decade prior.

We were excited to work directly with the fashion label to brand their flagship London store by installing a huge wall of vinyl with the incredible new creative – which Victoria even featured on her instagram video summary of the launch.