Coach: Signature Collection
For over 75 years, Coach has not only been a pioneer in leather goods but a staple of all-american style. Earlier in 2018, after a short hiatus, the fashion giant relaunched its instantly recognisable signature C-line logo on handbags and accessories. The classic pattern needs no real introduction, and we were excited to work with Kinetic to bring a bit of this Coach magic to our sites across London.
Taking over sites with bespoke billboard, 4 sheet and shutter designs, the monochrome signature logo was hard to miss, accompanying flashes of orange reminiscent of their current fall collection. The simple but effective campaign made a real impact, everywhere from Kensington to Camden.