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Valentino: VOCE VIVA

While we’re all stuck at home, sometimes a spritz of perfume is the best way to bring a little bit of luxury to our daily lives. New perfume VOCE VIVA from luxury fashion house Valentino, with scents of mandarin, ginger and florals, promises to be a “celebration” of an individual essence. With the tagline “my voice, my strength”, Valentino teamed up with Lady Gaga for a powerful ad campaign.

Working with Kinetic, we put together billboard takeovers on the streets of London, Manchester and Birmingham. Featuring Lady Gaga’s striking, confident image staring straight at the camera accompanied by the sleek glass bottle of VOCE VIVA, we wanted to evoke the celebration of an individual essence, bringing luxury to the streets.