While lots of things have changed in the world of vegan alternatives, sometimes plant milk is just a hard sell to diehard dairy lovers. Nobody knows this more than Oatly, an oat milk company that’s always trying to convince potential converts that oats make pretty good milk, too.
We collaborated with Talon Outdoor on a London takeover that would spread the good gospel of Oatly’s new product, Oatgurt, across the capital. The bold message emblazoned on the sites read “TASTES TOTALLY NORMAL,” with photos of Oatly’s different yogurt varieties. The campaign was fun, self-aware, and got the word out that actually, oats are nothing to be scared of.