Jack Arts

West Midlands Bus: On Demand

West Midlands Bus on Demand is a flexible, shared transport service operating across Birmingham and Coventry, designed to make public transport more accessible and convenient. Unlike traditional bus services, it allows passengers to book journeys when they need them, rather than following a fixed timetable or route. The service is particularly beneficial for those who find conventional public transport difficult to use.

JACK ARTS teamed up with BBJ&K Ltd to deliver a vibrant campaign across Birmingham and Coventry using two colourful spill boards. The creative concept uses rhyming questions to capture attention, encourage engagement, and make the campaign memorable.