Diabolical

Times Radio

DIABOLICAL worked with Kinetic Worldwide on a nationwide campaign for Times Radio that put some of the world’s most divisive voices front and centre. Featuring close-up artwork of political figures including Donald Trump, Vladimir Putin, Keir Starmer and Kemi Badenoch, the campaign challenged passersby with provocative lines including: “When lines blur, who do you believe?”

Rolling out across London and Bristol through a series of 4-sheet takeover sites and 48-sheet billboards, the campaign was designed to stop people in their tracks. Stark, confrontational and impossible to ignore, the creative spotlighted Times Radio’s message: in a world full of noise, understanding starts with listening.

The campaign was praised by Creative Review, Little Black Book and Campaign for its bold, stripped-back take on today’s chaotic and often impenetrable news cycle.