Jack Arts

The Other Prostate Check: TBWA MCR x Prost8

Did you do a double take? Manchester arm of global creative giant TBWA\MCR partnered with JACK ARTS and Prost8 UK to bring a pertinent message to the streets – prostate cancer is a killer, but it doesn’t have to be. 

To celebrate Prostate Cancer Awareness Month in March, this cheeky creative raises awareness that prostate exams are often not the intrusive and dreaded finger-up-the-bottom. Instead, a simple blood test taken from the arm.  

As such, even though the campaign appears to be bums on billboards – they’re much less shocking (and cleverly angled) shots of arms.  

Crowned Campaign’s Ad of the Day this campaign breaks down the stigma around a stubbornly taboo issue.