Jack

The FA: Our Pride

England Football has just announced their 2024 kits, just in time for a huge summer of football. The new strips will be worn by the Three Lions at the EUROs this summer, where they hope to lift some silverware. As for the Lionesses, they will be welcoming in the new kit as they attempt to defend their European Championship trophy from April onwards. Nike describes the new kit as a modern take on the classic white strip; featuring the iconic Three Lions crest, details inspired by past legends and a palette that is a nod to English fashion. 

To welcome to new look to the streets, we worked alongside Threepipe Reply; taking over poster sites throughout London, Birmingham, Liverpool and Manchester. The creative featured familiar faces from all three national squads representing the new home-and-away garms off the pitch, before doing so on the world stage.